MARKETING HEALTH CARE

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MARKETING HEALTH CARE

Total marks 100

Instructions : Answer any 5 questions. Each question carries 20 Marks.

1. How do sales differ from marketing? As a patient for check up in a diagnostic centre what is the value, cost and benefit you get? What is the customer satisfaction that Marketing offers in this case? How can this Diagnostic centre communicate and promote itself ?

Answer :  Do you know the difference between marketing and sales? Let's think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing and sales should work simultaneously, but in most companies they are departments that don't even speak to each other.

If we broke it down to the basics, marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. If you work to strategically

2. You plan to setup a large hospital of 150 -200 beds in a large city like Pane, Bhopal etc. How would you do a market research for the same? Explain also how you would do SWOT analysis?

Answer :   Market research is one of the most basic things in any new hospital setup. It is useful for deciding systematic design, collection, analysis and reporting of data and finding relevant to specific marketing design situation facing a company. For marketing research of hospital, various ways are useful to obtain it, like from market research, departments of other hospitals or from syndicated service research firms, marketing research firms, engaging students and professors of management and professional colleges and also from many small organizations operating in local market. For carrying out market research for the hospital, there are several steps required. First of all, the problems should be clearly identified avoiding ambiguity and with specificity. Then specific research objectives and research design is framed. This can be done with help of exploratory research. It will also help to identify the problems. Also it finds

3. Explain 7 P's of Marketing for healthcare industry.

Answer :  strategic marketing planning and analysis is an ongoing process. As part of almost every “Marketing 101″ course, students are taught a basic marketing analysis principle, most often called the “marketing mix.”

The marketing mix was originally defined as the “4 Ps” – Product, Price, Promotion, and Place. For service businesses, a fifth “P” – People was more recently added.

Still more recently, two additional important categories of strategic marketing analysis were added to the marketing mix: Packaging and Positioning.

The 7 Ps of Marketing

Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and revaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and

4. Elaborate the concept of 'pricing' with special reference to Hospital.

5. As a healthcare professional, explain how various facets of buying behaviour will help in understanding the customers better? Give examples and how this can be used to get better profits?

6. Define Marketing mix, Explain with any suitable example.

Answer :  The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistakes.

Understanding the Tool

The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.

7. Explain the Code of Ethics for Healthcare Service Organization.

Answer :   Code of Ethics

Compliance

The laws governing the conduct of health care providers are constantly evolving and have become increasingly complex. To ensure the provision of quality health care in compliance with those laws, Trilogy Health Services, LLC has developed a compliance program, which includes an Employee Standards and Code of Ethical Conduct and a Compliance Hotline. Our Employee Standards and Code of Ethical Conduct provides the necessary guidelines to assist us in carrying out our daily activities within appropriate ethical and legal standards. These obligations apply to our relationships with residents, physicians, third-party payers, contractors, vendors, consultants, and one another. All employees receive a copy of this Code during their orientation and they acknowledge their receipt and acceptance of the provisions of the Code through a signed Affirmation Form.

Employee Standards And Code Of Ethical Conduct

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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