Call us at : 09816280608
MTM-9: UNDERSTANDING
TOURISM MARKETS
(TUTOR MARKED
ASSIGNMENT)
Course Code: MTM-9
Total Marks: 100 Assignment
Code: MTM-9/TMA/2013
Note: This TMA consists of two
parts.
Part I consists of two questions out of which you have to attempt any
one. The question carries 25 marks and should be answered in about 700 words.
Part II consists of ten questions. Attempt any five in about 500 words
each. Each question carries 15 marks unless otherwise specified.
Send your TMA to the Coordinator of your Study Centre.
PART – I
1) Define Tourism
Markets. How do you generate information about Tourism Markets? Profile any one
of the major tourism markets for India. 25
OR
2) What do you
understand by Market Segmentation?
Explain its significance in relation to Tourism Markets. 25
Answer : What
is segmentation?
Traditional marketing theory
emphasises the importance of actively managing the segmentation, targeting and
positioning process to inform the way in which tourism organisations implement
the marketing concept and satisfy visitors and other tourism consumer needs
successfully. In other words, segmentation aims to provide tourism
organisations with a commercially viable method of understanding their markets
and developing strategies for serving their consumers.
A tourism market consists of all
those people with sufficient motivation, ability and opportunity to visit a
destination or attraction. Market segmentation is a consumer-led technique that
involves dividing the market into groups of like-minded people with similar
needs, and behavioural characteristics and who therefore require similar
PART – II
1) What do you
understand by Domestic Tourism Market? With the help of examples discuss its
segmentation. 15
2) Write a detailed
note on Non-Resident Indians in relation to India inbound tourism. 15
Answer :
3) Write short notes in
about 150-250 words each.
i) American Travel market
ii) Alternative forms of
tourism
iii) Market-led Tourism
Product 5+5+5
4) What do you
understand by Travel Motivators? What is its significance for tourism markets? 15
Answer : Reasons that motivate people to travel have
been investigated by many researchers. According to Moutinho (1987) tourist’s
vacation motivation is determined by social factors and is based on tourist’s
expectations. Tourists can be seen as searchers, motivated by desire to
discover of oneself and psychological mobility (Dicher, 1972, cited in
Moutinho, 1987).
Different classifications have been
made for travel motivators. Usually they are divided on general - reasons,
people are often not fully aware of; and specific - related to images based on
personal past experience, knowledge, friends’ advices,
5) What are the
characteristics of the European Tourism Market? How can we generate information
for this market? 15
6) Who are up budget
tourist? Discuss the role of targeting and positioning for an up budget tourist
market. 15
7) Discuss in detail
sources of information in tourism and their significance. 15
Answer : Sources of tourism destination information
Current, accurate and relevant tourism destination
information is essential for travel and tourism industry professionals. This
information underpins most of the industry's activities. It is required for the
development of travel itineraries and tour products. It is essential for the
successful sale of tourism products to customers.
Let's consider some of the ways in which travel and
tourism industry personnel develop and update their destination knowledge. You
should access as many of these information sources as possible so that you can
see the type and range of
8) Write an essay on
Indian Outbound Tourists. 15
Answer : Foreign tourist boards
are gearing up to meet the growing number of Indians who are travelling abroad
and splurging. Starting direct flights is the first step.
Never mind the sluggish economy
and poor sentiments, there's good news from the world of travel and tourism.
India has emerged as the world's fastest-growing outbound market and in
absolute numbers it is second only to China. The number of Indians travelling
overseas is set to rise from around 15 million today to 50 million by 2020,
according to Tourism Australia.
This will mean a big growth in
spending
9) What do you
understand by the term ‘Time-Share Market’? What role does it play in the
accommodation sector? 15
Answer : The timeshare sector is
a booming area within the accommodation industry.
Standing strong in times of
economic uncertainty the sector is proving to play a vital role in Australia's
tourism accommodation industry.
In a recent study by the
Australian Timeshare and Holiday Ownership Council Ltd found there are
approximately 155,000 timeshare owners in Australia. Generating $157.9 million
in property revenue and employing 3864 people in Australia, timeshare occupancy
remains a steady 86% annually across the national average and approximately 95%
in Queensland. While more than 95% of all holiday ownership resorts in
Australia are located in regional areas outside capital cities, providing much
needed economic growth and employment in local economies.
10) Discuss in detail the
internal and external marketing constraints.
15
Answer : The Theory of Constraints is part of the material on Lean
Principles that is covered in the Certified Six Sigma Green Belt material
(chapter 3 of the primer put out by the Quality Council of Indiana). The
next few posts including this one will discuss this theory by explaining
its components. All of these were presented by our instructor in our
Green Belt Six Sigma class.
- What is a constraint? (
No comments:
Post a Comment