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National Institute of
Business Management
Chennai - 020
SECOND SEMESTER
EMBA/MBA
Subject : Strategic
Management
Attend any 4 questions. Each
question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1.Does Strategic Management work? Explain.
Answer : Strategic management is
an area of business studies concerned with how managers should make strategic
decisions, such as which markets to enter, how to finance the firm and how to
structure the organization. To understand how strategic management works,
managers should be familiar with its history, purpose, common tools and typical
results.
Background
Strategic management has its
roots in the work of Frederick Winslow Taylor, an American industrialist, who
applied scientific methods to management in the early 20th century. Taylor did
this by measuring and quantifying business processes, just as scientists
measure their observations. For example, Taylor would calculate the time needed
to complete specific jobs and he would make adjustments to improve efficiency.
It was not until the later part of the century, however, that strategic
management would come to be
2.Explain a practical approach to measuring performance improvement in
Operating Systems.
3.Explain E-Business strategies for established firm.
Answer : The Strategies of eBusiness
Don’t look back, somethin’ might be gaining on you. –Satchell Paige
I'd be hard- pressed to say it's
overhyped. We've set out to make Yahoo the only place anyone needs to go to get
connected to anything. There's nothing in the real world to compare to that.
-Timothy Koogle, Yahoo CEO
The last decade of the 20th
century
4.How is an operating plan implemented? Explain.
Answer : Implementing the Strategic Plan
We have established our overall
strategies for the future. We need to make it official by having the Strategic
Plan approved. Approval may involve the Board of Directors, Executive
Management, and others who need to lend their support to get the Plan
implemented. By having key decision-makers approve the Strategic Plan, it
signals that it's OK to implement the Plan. Implementation is managed through
the development of an Operating Plan.
An Operating Plan is a step by
step plan for implementing the Strategic Plan. Operating Plans depend upon good
strategic plans. If there are
5.How are right priorities and objectives set? Explain.
Answer : Some people drift more
or less aimlessly from day to day and year to year, without focusing on a
long-term direction. Other people (the minority) set detailed goals and conform
strictly to daily colour-coded to-do lists.
Most people are in the middle, with
hopes and dreams for the future, and either definite goals or a more vague
plan. Usually people think hard about big decisions, but smaller ones tend to
be driven more by moods and intuition. If you feel you would benefit from a
more organized approach, aim to take the time each day to determine what you
want to achieve and set specific goals. Below are a few tips to increase your
chance of success:
6.Write an essay on ‘Why Strategies fail’?
Answer :
25 x 4=100 marks
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